JoAnn Hines, The Packaging Diva

JoAnn Hines
The Packaging Diva


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Hot Packaging Trends

The Packaging Diva's predictions on "hot"packaging trends.

Baby Boomer Products

Women & Product Packaging

Environmental Sustainability And Packaging

Labeling And Ingredients Statements On Packaging (ongoing)

RFID And Packaging

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Press Kit



Got Soap? How To Package It Simply, Effectively And Within Budget

Kennesaw, GA  30144, April 2, 2008

Whether you plan to sell on the Internet or in a retail outlet, do you know the one thing that you need to know to ensure your products success? You guessed it, THE PACKAGE. I know how hard it is to have a great idea or product, and then to have to dig through mounds of information to learn how to package it. The information you need to know to get it right is overwhelming.


Want more visibility and publicity for your packaging?

I write about product packaging: what is hot, trendy, new, innovative and of course sustainable or green.

My packaging blog and packaging articles are syndicated around the globe.

If you have innovative or interesting product packaging you would like me to know and write about send me a brief description and a page link for review. If I need samples or more details I will follow up with you via email.

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Need More Packaging Insights?

Read these articles with the Packaging Diva 's expert commentary. Click on image to be directed to the article.

Essential Wholesale Blog Interview
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Meet The Packaging Diva

JoAnn Hines, the Packaging Diva, has been on TV, traveled to China, worked with the Small Business Administration (SBA), and spoken at the White House (twice). Why do they seek her out?


This impressive list looks for her guidance because she knows how to package products so that people will buy them. When Faith Popcorn made her business trend predictions for 2006, she called JoAnn to find out what was going on in the world of packaging. Businesses large and small call upon her to solve their packaging problems. JoAnn loves to share her proficiency in packaging.


JoAnn speaks on the subject around the globe. She made the packaging world more understandable when she created a variety of web portals to answer packaging questions and resolve packaging problems. These sites include:

The Diva's expertise is important because packaging is the third largest industry in the US. In fact, 10% of every dollar spent at retail goes directly to packaging materials. Packaging as an industry employs more than a million people. Most importantly, you cannot have a product without a package and JoAnn will make your "package" work for you.

Consider Yourself Warned About Packaging Greenwash 

Confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence your purchasing choice of products or is it just another buzz word?

There has been a significant increase in the use of environmental claims in product marketing, including “green” claims concerning product packaging. Everyone has a different spin on what they think the consumer wants and needs. Sellers and marketers are using terms such as recyclable, biodegradable, sustainable, compostable, or refillable and so on, to claim that their packaging is "green". When such claims are used to sell products, consumer perception and substantiation issues may arise. So what's the reality here and does the consumer really understand these claims or even care?

In this report I explore what really works in the world of sustainable packaging innovation from the eyes of the consumer. Learn how you can take innovative best sustainable practices and incorporate them into your brand. Find out what is "packaging greenwash' and why it could seriously impact your business or alienate your customer.

So consider yourself warned about "packaging greenwash". What you don't know make come back to bite you in the you know what if you don't read my report.

Sustainable Packaging — From “Green” to “Great” can be ordered through the web site along with other targeted packaging reports.

JoAnn Hines the Packaging Diva Is a professional speaker on consumer packaging trends and product branding. This special report is one of many focusing on the latest packaging trends and its impact on consumer purchasing behavior.
Packaging Diva
All Packaging All The Time

JoAnn Hines (The Packaging Diva) work is featured in Package Design magazine, Shelf Impact, Webpackaging and many other packaging portals and magazines. In the months of Sept. and Oct. her packaging commentary was used in Chicago Tribune (2), Entrepreneur Magazine and Cision. She is recognized as one 50 most influential packaging leaders in the 20th Century and is the founder of Women In Packaging

Packaging Learns How To Talk To Consumers by JoAnn Hines Packaging Diva.

Information overload. We see over 3,000 advertising messages a day. It takes less than 2.6 seconds to make a purchasing decision at retail so why would anyone buy your product over the all competition?  JoAnn Hines The Packaging Diva say you will find how packaging can talk and influence the consumer purchasing decision at the World Tea Expo, May 30 at Mandalay Bay, Las Vegas, NV in her session Does Your Packaging Speak Human?

You will learn the insiders’ secrets of "human speak" and how to connect your product to your consumer though packaging.

By the end of this session you will be able to:

  1. Effectively influence the consumer.
  2. Recognize how “warm and fuzzy” translates into more sales.
  3. Identify how you can “connect” to consumers.
  4. Understand what turns off customers.
  5. Recognize the knowledge necessary to hear your package and see your product through the eyes of the consumer.

This session is in the core conference program designed for tea room owners, coffee shop owners, retailers, food service professionals spas and grocers. The presenter Ms. Hines is a packaging consultant with more than 30 years global packaging experience and expertise. She has a comprehensive command of the power of branding, design and merchandising on packaging and how it can influence the consumer to buy, or NOT.  She has traveled the world speaking on packaging trends and technologies and was invited to speak at the White House on US packaging innovations and how that could translate into business opportunities with China

Do you need to know who has the latest concepts in packaging innovation? The Diva knows - that's what she does-track packaging trends and innovation and how it is going to impact your business. Get connected with JoAnn Hines Packaging Diva on her website or by phone 1-678-594 6872.

This presentation is proudly sponsored by Planet Canit specializing in distinctive, upscale, customized tin packaging that supports our clients' branding initiatives, their marketing strategies, and their bottom-line sales growth targets.  From our products and services to our people and perspective, Planet Canit succeeds by acting and doing things that are Beyond the Box ™ and Baer Design - Brand Identity, Naming and Package Design. Simply put: We do brand and corporate ID. Our team of veteran designers, seasoned brand-architects, copywriters and photographers has been creating memorable brands for over ten years. We’ve done award-winning work on everything from technology to tea.

Your Packaging Is As Important As Your Patent

Inventors invent products, but it is the packaging that is going to sell them. The average consumer spends less than three seconds making up their minds whether or not to buy a product. Consequently, you need to influence that purchasing decision. The best way to do that is with the right packaging. The right package is your "silent salesperson" and it will create the buzz that will compel consumers to pick your product off the shelf or place an order from the Internet.

Packaging is your finest and most cost effective option to persuading consumers to pick up your invention and take a closer look. Be aware that packaging an invention or a product is complicated. One mistake and you could be back to square one -- not only will the consumer not buy your product it may not even see the retailer’s shelf. Everyday I hear horror stories about product packaging that failed at retail or never made the grade to make it to the shelf. Recently, a QVC representative told me that only one out of five products make it through the QVC quality process. She indicated that much of the failure is derived from poor packaging.

When that happens, unfortunately, you have wasted a lot of money in the process. The average product invests $7,000 in package design and development before the launch. So, it pays to do it right the first time and understand the obstacles before they become insurmountable.

So what's an inventor who knows nothing about packaging or even where to start supposed to do? I have created just the resource for you, "Packaging Your Invention." You can find packaging insider tips, technologies and packaging innovations to help you get started at . There is plenty of free advice to point you in the right direction.

Why should you listen to me? I have more than 30 years of extensive experience in packaging. When I spoke at the Invention Show, a listener had this to say about my program on "Packaging Your Invention To Sell." "I learned a lot of good information about packaging. Your class opened my eyes to the importance of good packaging and how it relates to your invention's success. I could tell that you have extensive knowledge and keep up on all the trends of the industry."

The Average Inventor

So don't wait until it is so late that you are going off in the wrong direction with your product packaging. When you think about your patent, think about your packaging too. The most important thing to remember is that without a package you cannot have an invention in the market place and without the right packaging your invention will never sell.


Are you on a deadline for a story or project related to packaging?

If so, we can assist you in making contact with experts, and key contacts in the industry. To help us expedite your request, please e-mail us right away and be sure to include your name, which media you're with, what kind of information you're seeking for your story, your deadline date when you would need the information, along with your phone number and e-mail address.

Need an industry expert for your story?

JoAnn Hines, Packaging Diva of Packaging University, and Women in Packaging® founder is available for interviews. Please contact us to receive a bio and press kit and to schedule an interview.

Who Uses the Packaging Diva as Resource, For Quotes Or Insights:



Radio Interviews:

Alf Nucifora

Lifestyle CEO Internet Radio

The Supermarket Guru

Newspaper Interviews:

Albuquerque Journal

Akron Beacon Journal

Atlanta Journal/Constitution

Christian Science Monitor

LA Times

New York Times

Washington Post

Web Portals:

Benefits Marketing

Hotel News

Packaging Digest

Packaging and Converting Essentials



Australian Institute of Packaging


Brand Packaging

Global Cosmetics Industry

IDS Packaging

Package Design Magazine

Packaging Horizons Magazine

Packaging World

Shelf Impact

The Second 50 Years

Magazine Interviews:

Advertising Age

Atlanta Business Journal

Beauty Packaging

Beverage World

Brand Packaging

Business To Business Magazine

China Packaging

China Trade Bulletin

Coffee And Tea Trade Journal

Converting Magazine

Day Spa Magazine

Equine Retailer

Global Cosmetic Industry

Graduate Engineer

International Packaging News China

Modern Salon

Nord Emballage

Packaging Design Magazine

Packaging Horizons Magazine

Packaging International

Packaging World

Paperboard Packaging

Plastics News

Produce News

Shipping and Distribution Magazine

Small Business Administration

Traffic World

VAS Packaging Magazine

Warehouse Management

Speaking Engagements:

Chemical Week






Marcus Evans






Faith Popcorn Brain Reserve

The White House

Smart Consumer VS. Dumb Packaging

Smart, savvy, sophisticated, educated, intelligent and informed. This is your consumer that will be buying your product. (we hope).

Dumb, stupid, difficult, idiotic, overpackaged or just plain dopey…

This is the package that is supposed to persuade them to buy. Big gap between the two.

So how can your package “Connect” with a smart consumer? Let’s find out.

Hear JoAnn Hines Packaging Diva and Phil Lempert - The Supermarket Guru speak on Smart Consumer VS. Dumb Packaging

Sunday, 8/20/06 at 2:34pm EST - Click here

For more info on Phil's can listen to past shows right from this website and even download to an ipod....or check Phil's website for a list of stations that carry his show...Click here

Catch Packaging News You Can Use on Web Packaging

Web Packaging is now archiving the "Packaging News You Can Use" articles. This is an ideal partnership between the Packaging Diva, the number one consumer product packaging expert, and the world's number one web site for consumer packaging. If you are looking for the latest in packaging innovations check out for a wealth of information and material. Its the first website I go to when I need to find out what's "hot" in packaging.

Working on a story? Need to know when the Diva can help?

Count on her for insights, tips, quotes, and commentary on the following topics:

  • Packaging – what works and what doesn’t;

  • How to package products consumers will buy;

  • How to create a brand with packaging;

  • The consumer’s point of view product packaging;

  • What's hot in packaging and what's not;

  • Packaging trends shaping the future;

  • Senior friendly packaging;

  • Why packaging fails;

  • Stupid packaging...

  • and much more.

The Diva's one sheet - Download & Print

Hire the Packaging Diva as a speaker

Signature presentations include:

  • Does Your Packaging Speak Human?

  • Smart Consumer vs. Dumb Packaging

  • Retail's First Moment Of Truth The Packaging

  • Packaging Your Products For The 50+ Generation

  • If You Package IT, Will SHE Buy?

For more details email

The Diva’s Dream Team Delivers Promising Results For Branding Solutions

JoAnn R. Hines, The Packaging Diva is pleased to welcome Lisa Baer, co-founder of the Baer Design Group as the leader of the Chicago chapter of Women In Packaging. The Baer Design Group has served as host and sponsor for several of the chapter’s meetings since it’s revival last March and hopes to continue to support the up and coming group in future events.

The Baer Design group specializes in brand identity and food package design. Their team of veteran designers, seasoned brand-architects, copywriters and photographers has been creating effective brands for over ten years.

The strategic branding company offers full-service branding: conception, design, print and web production, copywriting, photography, as well as script development and storyboards for multi-media applications. Ultimately, they find branding solutions to identity problems.

When asked about the company’s consistent successes in brand packaging design, Lisa replied, “We’ve done award-winning work on everything from technology to tea.”

The Packaging Diva is the guru of the packaging network. She takes pride in singling out the top leaders of the trade while providing key information for all those involved in the packaging industry.

For more details on how becoming part of this prestigious team email . Also, contact The Diva for experts to interview, article ideas, news, hot topics, or quotes, opinions, and insights from prestigious sources.

The Packaging Diva's Dream Team Provides Solutions For Your Packaging Business

JoAnn R. Hines, The Packaging Diva is excited to announce that Virginia Price, CEO of Planet Canit, LLC, recently joined The Diva's Dream Team as a premier member. The Packaging Diva explains that The Diva's Dream Team includes the best resources available in the packaging industry. “With 30 years of packaging experience and expertise, I quickly recognize leaders and top resources that I can recommend to my clients, consumers, and readers. It is an honor to have Virginia on our team,” enthused Hines.

As part of the partnership, Planet Canit gains the status of signature sponsor for The Diva's presentation "Why Boomers?” at HBA Health & Beauty America on Wednesday, September 13, 2006 from 1:00 to 2:30 PM at the Jacob K. Javits Convention Center, New York City.

Planet Canit is a marketing solutions company that helps its clients differentiate their products from the pack to drive exponential sales growth. Their specialty may be decorative tins but they don't believe in canned, one-size-fits-all solutions. The company’s marketing solutions are as different as its approach and tailored to each client's specific needs and business realities.

With more than 30 years of experience in marketing, sales, strategy and packaging, the Planet Canit team helps guide the conceptualization, design, and creation of packaging innovations that help make brands succeed. From its products and services to its people and perspective, Planet Canit succeeds by acting and doing things differently - Beyond the Box.

The Packaging Diva is a one stop shop for packaging resources. Her comprehensive approach connects and provides solutions to the country's top leaders, experts, consultants and speakers in packaging and related industries. The Diva’s Dream Team of experts work in all facets of packaging and have their finger on the pulse of innovations, trends, legislation, technology, and other packaging news.

For more details on how becoming part of this prestigious team email Also, contact The Diva for experts to interview, article ideas, news, hot topics, or quotes, opinions, and insights from prestigious sources.

Hear more from the Diva:

FYI, packaging is the third largest industry in the US. and accounts for 10% of every dollar spent at retail.

Packaging "hot" buttons such as bio-terrorism, counterfeiting, bio-plastics, RFID tracking or simply who buys what is a concerns of everyone.

If you are planning any articles that deal with packaging and its impact on society or for the latest insights on packaging trends, technologies and influences on how packaging will determine what people will buy feel free to contact her for trends, innovations, quotes or commentary.

The Diva's predictions on "hot" packaging trends in the coming months:

  • Packaging And Marketing To Women

  • Baby Boomer Products

  • Environmental Sustainability And Packaging

  • Labeling And Ingredients Statements On Packaging

  • RFID And Packaging

See who uses the Diva as a resource

JoAnn Hines on Lifestyle CEO Internet Radio Show

JoAnnn Hines the Packaging Diva was a guest on the Lifestyle CEO Internet Radio Show discussing and sharing her packaging expertise on May 15.

You may here this interview live, click here to listen.

The Lifestyle CEO Show offers practical advice and workable strategies to achievement-oriented women entrepreneurs who are trading in the glass ceiling to build their own corporate ladders and create the lives they love. The Lifestyle CEO Show airs live on Monday's at 1:00pm EST on Global Talk All interviews are conducted via telephone conference bridge and are archived at our show website. Past guests have included Tamara Monosoff, Esq., author of The Mom Inventor's Handbook, Julie Clark, founder of Baby Einstein, and Jack Canfield, co-founder of Chicken Soup For The Soul and Paula Deen of Paula's Home Cooking of the Food Network.

Speaking Testimonials


Here is what attendees had to say about my recent presentations:

JoAnn Hines is a stellar speaker.

-- Sabina Gargiulo, Conference Director, IIR

Great takeaways. Well, worth the time. I can now look at my products in a different light.”

-- Jarom Campbell, Category Manager, Melaleuca, Inc.

“The packaging diva has her finger on the pulse of the over 50 generation. Her insightful presentation made me rethink the ways and methods to connect with this audience. She offered great facts that demonstrate the purchasing power of an underserved audience. I would definitely recommend her presentation to others and invite her back for future events.”

-- Sarah Ashmore, conference director, Chemical Week

"JoAnn is an engaging speaker. Her presentations provoke the audience to think outside of routine packaging of products and into dynamic and exciting new ways.  She teaches people how to package products consumers will buy."

-- Indira Amladi

"I was very impressed with your delivery and content at the M2W seminar at the conference. I do believe that you are an expert in your field and obviously a person who is in touch with the right networks and resources around the country." -- Gia Owens

Consulting Testimonials

JoAnn Hines, the Packaging Diva, has an excellent grasp of packaging trends, technologies and innovations that impact the manufacturing of packaging materials. We were excited to have her as a part of our new business/new product development team. Her insight helped clarify the direction for our client and offered them a unique platform to expand their market presence.

-- Barbara Heimlich, Vice President Research, Program Management

Paragon Development

Our task was to bring the industries most talented speakers together for our first Annual Licensing Summit. We were looking for someone who had a deep knowledge of the packaging industry and trends and someone who could communicate to our partners the importance of building brand equity through product packaging design. It was important to us that the partners walk away with an understand of how to make packaging work harder at retail, how to tell the brand story via package design and construction and JoAnn was able to bring the complete story together for all our partners whether they had hardlines or softgoods.

-- Shari Pace, Director Licensing & Marketing Partnerships, The Weather Channel

Dear JoAnn, I really liked this site. It is very useful and interactive for the packaging professionals. Best wishes.

-- Sukhdev

As an inventor, I was amazed at the complexity and challenges of launching my very first product. I resolved to only surround myself with the very best experts in their field. We had a compelling product. We had orders. We were in a hurry. But our packaging was late. JoAnn quickly grasped our challenge: how to take our existing packaging and turn it into outstanding packaging! Her comments came back lightning-fast and with a recommended expert to complete the job. I highly recommend her service.

-- Patrick Raymond, President & CEO, ShowerBow

E-Zine Testimonials

I love your info keep it coming!!!!!!!!

-- Linda L. Johnson, Plant Manager of Folding Ctn, Business

Thank you Packaging Diva for your nice articles.

-- Dick Norford, National Sales Manager, La Crosse Technology, Ltd.

4290 Bells Ferry Road, Suite 106-17

Kennesaw, GA 30144-1300


Phone: (678) 594-6872

jrhines at

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