Packaging Trends Shaping The Consumer Experience Learning
Meet the Packaging Diva sharing
consumer packaging experiences in her presentation @ NCOF.com
Consumers are fickle and one bad packaging experience can
turn them off from buying your product. This session will
cover how to translate a bad packaging consumer experience
into a successful outcome and how innovative packaging can
sway a consumer's purchasing decisions.
- How to turn an unhappy consumer into a satisfied returning
customer through packaging.
- How creative packaging can build consumer loyalty.
- Why having the right packaging is more than just appearance.
Guest panelist sharing Disney packaging experiences.
Adam Spriggs from
830 N Summit St
Toledo, Ohio 43604
P 419.843.8852 x209
Keywords: packaging, shipping, distribution, logistics,
transportation, direct mail,
operations, fulfillment, retail, sourcing, Terracycle, Amazon.com,
Tues, Apr 20 Disney World Swan & Dolphin , Lake Buena
Vista , FL, 4:00-5:00pm
Register @ http://NCOF.com
Who Should Attend
People who are responsible for key areas of direct
commerce operations, including Managers, Directors
and C-Level executives in:
- Automated Systems
- Business Development/Business Solutions
- Call Center Operations
- Carrier Relations
- Channel Sales
- Customer Service
- Distribution Center
- Fulfillment - Internet, Merchandising, Marketing
- Inventory Management
- Material Handling
- Operations/Operations Strategy
- Protective Packaging
- Supply Chain
- Transportation Management
- Warehouse Management
The Packaging Diva is proud to be sponsored for this
event by WorldLabel.com
is a label manufacturer of Blank Label Sheets for multifunctional
labeling applications including address, mailing,
shipping, CD and media labeling, as well as general
business office labeling requirements. Our labels
are designed to format with label templates you
are currently using in your popular label software
and templates sizes, Windows® Mac® and
Linux programs. Non-curl jam-free 8.5" x 11" label sheets
with an emulsion acrylic non-ooze permanent adhesive
(unless stated removable) suitable for laser printers,
ink jet printers, and copiers. Please visit http://worldlabel.com
20% Discount for my personal guests who register
for a FULL or 2 Day Conference.
To receive your 20% discount please follow these simple
a) On the Registration Homepage, enter the Discount Code: SPKG
b) Next, on the Attendee Information Page, select from the
Key Code dropdown:
c) Enter Source Code: HINES
Previous Speaking Engagements:
JoAnn Hines Packaging Diva presented “How
To Package Your Products Simply, Effectively And Within
April 29th, 2008, at the annual soapmakers
convention in Burlington, Vermont.
My Special Sponsors
Paula Marlo Founder of Marlo Brands
Marlo Brands delivers beautiful and fine quality purse
holders and handbag accessories under the Pavina product
line. Our design team has years of experience and
education in the areas of trend research, jewelry design
and creating jewelry for leading fashion designers.
To learn more about Pavina, please visit us at: www.pavinastore.com
Sharon Eucce partners with startup and existing
brands to present and sell their product in an upscale manner
through high quality packaging including folding cartons,
rigid boxes and litho laminated solutions. She represents
Utah Paperbox of Salt Lake City, UT.
28th - April 30th
Soap Guild Packaging Diva Coaching Special.
Got packaging problems? Let's fix them now with JoAnn
Hines the Packaging Diva up close and personal!!
Why Me? I've helped thousands of businesses just like
yours package their products to sell and avoid packaging
pitfalls too. Whether you want a packaging makeover or just
plain advice, spend an hour with me and get your packaging
problems resolved. You can bring your products, your samples
or just an idea for review.
Get me the #1 consumer product packaging expert on your
team for half of my normal fee.
At this very special conference rate of $100 per hour, I'm
only accepting ten reservations on a first come first serve
basis. To schedule an appointment or check availability call
608-536-3943 or email my assistant Janet Kypke email@example.com.
Due to the limited number of openings all appointments
must be made and paid in advance via credit card or paypal.
World Tea Expo
Friday May 30th 11:00- 12:00
Mandalay Bay, Las Vegas, NV
Does Your Packaging Speak Human ?
Information overload. We see over 3,000 advertising messages
a day. It takes about 2.6 seconds to make a purchasing
decision at retail. So why would anyone buy your product
over the competition? You will find out here and learn
the insiders’ secrets of "human speak" and
how to connect your product to your consumer.
By the end of this session you will be able to:
- Effectively influence the consumer.
- Recognize how “warm and fuzzy” translates
into more sales.
- Identify how you can “connect” to consumers.
- Understand what turns off customers.
- Recognize the
knowledge necessary to hear your package and see your
product through the eyes of the consumer.
The presentation is proudly sponsored by Planet Canit
Planet Canit specializes in distinctive, upscale, customized
tin packaging that supports our clients' branding initiatives,
their marketing strategies, and their bottom-line sales
growth targets. Customers who package their tea in
Planet Canit canisters appreciate an unmatched level of
care and attention to detail throughout the design and
development stages, but more importantly find that brand
recognition and retail sales grow exponentially with the
incorporation of reusable, sustainable containers for their
loose leaf, bag, and sachet products. From our products
and services to our people and perspective, Planet Canit
succeeds by acting and doing things that are Beyond the
Pick the Diva's Brain:
JoAnn Hines, the Packaging Diva, offers free 15 minute
consultations to new clients who require the expertise
of a packaging guru. Consultations are available to people
and companies who are ready to take the next step in
their packaging strategy or who need packaging solutions
to an existing problem. Consulting with the Diva is the
best option to transform your packaging problem into
For answers to packaging questions, your best option is
to Ask The Packaging Expert.
You may email your question to the Packaging Diva or
check the website to ensure you question has not already
been answered at
Packaging BootCamp For Inventors
You have a product - RIGHT?
You need a package - RIGHT?
You realize your package is your best sales agent – RIGHT?
You know nothing or very little about packaging - RIGHT?
You have no idea where to start - RIGHT?
That's what this workshop is all about. It has been
designed to give you the nuts and bolts for packaging.
It offers all of the fundamentals necessary to package
your product to sell.
Before you ask why you need this workshop think about
this: without a package you can't have sell a product.
You want to sell your product - RIGHT?
If you plan on selling ANYTHING you better have the
right packaging. The package is vital to your product’s
success. You have invested in your product, don’t stop
short of the finish line and leave out the most important
Spend half of a day with the Packaging Diva, the number
one consumer products packaging expert, and learn how
to package your product for sales success.
Session 1: What Is a Package Anyway?
- How can I use it to market my product?
- What packaging materials are available?
- What is the role of product packaging?
Session 2: Packaging’s Pesky Problems
- How should I package my product?
- How do I find a vendor for small quantities?
- Can I use prestige packaging on a shoestring budget?
Session 3: Understanding the Consumer
- What do consumers want on their product packaging?
- What will make a consumer pick your product up
off the shelf?
- How can I differentiate my product packaging?
The Makeover Wrap-up:
Bring your concept, product or your package and get
up close and personal with the Packaging Diva. She
will give you her expert opinion on what's right and
wrong with your packaging.
Who Should Attend
Small businesses, inventors, entrepreneurs . . . anyone
who has a product that they want to sell.
Packaging Boot Camp is also for you if you reply “yes” to
any of the following statements:
- I need a better package for my products.
- I want my package to capture the consumers’ interest.
- I plan to sell my product to major retailers.
Don't delay. Register early. The number of participants
will be limited to ensure a productive learning experience.
SPECIAL BONUS: Get The Best Of The Diva CD Parts
1-3 at the conference ($25 value) and your Packaging
here to be notified for the next workshop or to order the
Packaging Bootcamp Workbook
About the instructor:
- Georgia Inventors Association
- United Inventors Association
- Institute Of Packaging Professionals Consultants
JoAnn Hines, the Packaging Diva, has more than 30 years
of expertise in the packaging industry. She has been
interviewed on TV and radio, traveled to China as a packaging
summit guide, worked with the Small Business Administration
(SBA), and spoken at the White House (twice). Why do
clients seek her out? They flock to her because she knows
how to package products so that people will buy them.
When Faith Popcorn made her business trend predictions
for 2006, she called JoAnn to find out what was going
on in the world of packaging. Businesses large and small
call upon the Diva to solve their packaging problems
and to ensure that their packages work to sell the product.
JoAnn’s advice and articles appear in virtually every
packaging industry publication, numerous business and
international publications, and on many website portals.
She is an accomplished author, speaker, publisher, marketer,
and e-commerce expert. She has received numerous leadership
awards and among other honors was named
"One of the 50 most influential packaging leaders
in the 20th century." She is the founder of Women
in Packaging, Packaging Horizons Magazine, Packaging
Career Hotline, Packaging Coach, Packaging Diva and Packaging
In her true take charge style, JoAnn is harnessing her
many years of expertise to share it in an innovative
workshop, Packaging BootCamp. This hands-on curriculum
allows participants to get up close and personal with
the Diva and provides ample time to pick the Diva’s brain
for solutions to packaging issues and answers to how
to package a product consumers will buy.