JoAnn Hines, The Packaging Diva

JoAnn Hines
The Packaging Diva


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Hot Packaging Trends

The Packaging Diva's predictions on "hot"packaging trends.

Baby Boomer Products

Women & Product Packaging

Environmental Sustainability And Packaging

Labeling And Ingredients Statements On Packaging (ongoing)

RFID And Packaging

Need to know more? Contact the

Packaging Diva
via phone
or via email


Upcoming Events

Packaging Trends Shaping The Consumer Experience Learning Program

Meet the Packaging Diva sharing consumer packaging experiences in her presentation @

Consumers are fickle and one bad packaging experience can turn them off from buying your product. This session will cover how to translate a bad packaging consumer experience into a successful outcome and how innovative packaging can sway a consumer's purchasing decisions.

Learning Outcomes:

  • How to turn an unhappy consumer into a satisfied returning customer through packaging.
  • How creative packaging can build consumer loyalty.
  • Why having the right packaging is more than just appearance.


Guest panelist sharing Disney packaging experiences.

Adam Spriggs from
Tailford Mitchell
830 N Summit St
Toledo, Ohio 43604
P 419.843.8852 x209

Keywords: packaging, shipping, distribution, logistics, transportation, direct mail,
operations, fulfillment, retail, sourcing, Terracycle,, Disney, consumers


Tues, Apr 20 Disney World Swan & Dolphin , Lake Buena Vista , FL, 4:00-5:00pm
Register @

Who Should Attend

People who are responsible for key areas of direct commerce operations, including Managers, Directors and C-Level executives in:

  • Automated Systems
  • Business Development/Business Solutions
  • Call Center Operations
  • Carrier Relations
  • Channel Sales
  • Customer Service
  • Distribution Center
  • E-commerce
  • Fulfillment - Internet, Merchandising, Marketing
  • Inventory Management
  • Logistics
  • Manufacturing/Production
  • Material Handling
  • Operations/Operations Strategy
  • Protective Packaging
  • Purchasing
  • Retail
  • Sourcing
  • Supply Chain
  • Transportation Management
  • Warehouse Management

The Packaging Diva is proud to be sponsored for this event by

Worldlabel is a label manufacturer of Blank Label Sheets for multifunctional labeling applications including address, mailing, shipping, CD and media labeling, as well as general business office labeling requirements. Our labels are designed to format with label templates you are currently using in your popular label software and templates sizes, Windows® Mac® and Linux programs. Non-curl jam-free 8.5" x 11" label sheets with an emulsion acrylic non-ooze permanent adhesive (unless stated removable) suitable for laser printers, ink jet printers, and copiers. Please visit

20% Discount for my personal guests who register for a FULL or 2 Day Conference.

To receive your 20% discount please follow these simple steps:

a) On the Registration Homepage, enter the Discount Code: SPKG

b) Next, on the Attendee Information Page, select from the Key Code dropdown:

Speaker Referral

c) Enter Source Code: HINES


Previous Speaking Engagements:

JoAnn Hines Packaging Diva presented “How To Package Your Products Simply, Effectively And Within Budget.”

April 29th, 2008, at the annual soapmakers convention in Burlington, Vermont.

My  Special Sponsors

Paula Marlo Founder of Marlo Brands
Marlo Brands delivers beautiful and fine quality purse holders and handbag accessories under the Pavina product line.  Our design team has years of experience and education in the areas of trend research, jewelry design and creating jewelry for leading fashion designers.

To learn more about Pavina, please visit us at:

Packaging Chic
Sharon Eucce partners with startup and existing brands to present and sell their product in an upscale manner through high quality packaging including folding cartons, rigid boxes and litho laminated solutions. She represents Utah Paperbox of Salt Lake City, UT.


April 28th - April  30th

Soap Guild Packaging Diva Coaching Special.

Got packaging problems? Let's fix them now with JoAnn Hines the Packaging Diva up close and personal!!

Why Me? I've helped thousands of businesses just like yours package their products to sell and avoid packaging pitfalls too. Whether you want a packaging makeover or just plain advice, spend an hour with me and get your packaging problems resolved. You can bring your products, your samples or just an idea for review.

Get me the #1 consumer product packaging expert on your team for half of my normal fee.

At this very special conference rate of $100 per hour, I'm only accepting ten reservations on a first come first serve basis. To schedule an appointment or check availability call 608-536-3943 or email my assistant Janet Kypke Due to the limited number of openings all appointments must be made and paid in advance via credit card or paypal.

World Tea Expo

Friday May 30th 11:00- 12:00
Mandalay Bay, Las Vegas, NV

Does Your Packaging Speak Human ?

Information overload. We see over 3,000 advertising messages a day. It takes about 2.6 seconds to make a purchasing decision at retail. So why would anyone buy your product over the competition? You will find out here and learn the insiders’ secrets of "human speak" and how to connect your product to your consumer.

By the end of this session you will be able to:

  1. Effectively influence the consumer.
  2. Recognize how “warm and fuzzy” translates into more sales.
  3. Identify how you can “connect” to consumers.
  4. Understand what turns off customers.
  5. Recognize the knowledge necessary to hear your package and see your product through the eyes of the consumer.

The presentation is proudly sponsored by Planet Canit

Planet Canit specializes in distinctive, upscale, customized tin packaging that supports our clients' branding initiatives, their marketing strategies, and their bottom-line sales growth targets.  Customers who package their tea in Planet Canit canisters appreciate an unmatched level of care and attention to detail throughout the design and development stages, but more importantly find that brand recognition and retail sales grow exponentially with the incorporation of reusable, sustainable containers for their loose leaf, bag, and sachet products.  From our products and services to our people and perspective, Planet Canit succeeds by acting and doing things that are Beyond the Box ™.

Pick the Diva's Brain:

JoAnn Hines, the Packaging Diva, offers free 15 minute consultations to new clients who require the expertise of a packaging guru. Consultations are available to people and companies who are ready to take the next step in their packaging strategy or who need packaging solutions to an existing problem. Consulting with the Diva is the best option to transform your packaging problem into a winner.

For answers to packaging questions, your best option is to Ask The Packaging Expert.

You may email your question to the Packaging Diva  or check the website to ensure you question has not already been answered at  


Packaging BootCamp For Inventors

You have a product - RIGHT?

You need a package - RIGHT?

You realize your package is your best sales agent – RIGHT?

You know nothing or very little about packaging - RIGHT?

You have no idea where to start - RIGHT?

That's what this workshop is all about. It has been designed to give you the nuts and bolts for packaging. It offers all of the fundamentals necessary to package your product to sell.

Before you ask why you need this workshop think about this: without a package you can't have sell a product.

You want to sell your product - RIGHT?

If you plan on selling ANYTHING you better have the right packaging. The package is vital to your product’s success. You have invested in your product, don’t stop short of the finish line and leave out the most important component.

Spend half of a day with the Packaging Diva, the number one consumer products packaging expert, and learn how to package your product for sales success.

Session 1: What Is a Package Anyway?

  • How can I use it to market my product?
  • What packaging materials are available?
  • What is the role of product packaging?

Session 2: Packaging’s Pesky Problems

  • How should I package my product?
  • How do I find a vendor for small quantities?
  • Can I use prestige packaging on a shoestring budget?

Session 3: Understanding the Consumer

  • What do consumers want on their product packaging?
  • What will make a consumer pick your product up off the shelf?
  • How can I differentiate my product packaging?

The Makeover Wrap-up:

Bring your concept, product or your package and get up close and personal with the Packaging Diva. She will give you her expert opinion on what's right and wrong with your packaging.

Who Should Attend

Small businesses, inventors, entrepreneurs . . . anyone who has a product that they want to sell.

Packaging Boot Camp is also for you if you reply “yes” to any of the following statements:

  • I need a better package for my products.
  • I want my package to capture the consumers’ interest.
  • I plan to sell my product to major retailers.

Don't delay. Register early. The number of participants will be limited to ensure a productive learning experience.

SPECIAL BONUS: Get The Best Of The Diva CD Parts 1-3 at the conference ($25 value) and your Packaging Terms Directory.

Click here to be notified for the next workshop or to order the Packaging Bootcamp Workbook

About the instructor:


  • Georgia Inventors Association
  • United Inventors Association
  • Institute Of Packaging Professionals Consultants Council

JoAnn Hines, the Packaging Diva, has more than 30 years of expertise in the packaging industry. She has been interviewed on TV and radio, traveled to China as a packaging summit guide, worked with the Small Business Administration (SBA), and spoken at the White House (twice). Why do clients seek her out? They flock to her because she knows how to package products so that people will buy them. When Faith Popcorn made her business trend predictions for 2006, she called JoAnn to find out what was going on in the world of packaging. Businesses large and small call upon the Diva to solve their packaging problems and to ensure that their packages work to sell the product.

JoAnn’s advice and articles appear in virtually every packaging industry publication, numerous business and international publications, and on many website portals. She is an accomplished author, speaker, publisher, marketer, and e-commerce expert. She has received numerous leadership awards and among other honors was named "One of the 50 most influential packaging leaders in the 20th century." She is the founder of Women in Packaging, Packaging Horizons Magazine, Packaging Career Hotline, Packaging Coach, Packaging Diva and Packaging University.

In her true take charge style, JoAnn is harnessing her many years of expertise to share it in an innovative workshop, Packaging BootCamp. This hands-on curriculum allows participants to get up close and personal with the Diva and provides ample time to pick the Diva’s brain for solutions to packaging issues and answers to how to package a product consumers will buy.

4290 Bells Ferry Road, Suite 106-17

Kennesaw, GA 30144-1300


Phone: (678) 594-6872

jrhines at

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