Everything About Packaging

Smart Consumer vs Dumb Packaging

Does Your Packaging Speak Human

Get the Best of the Diva

Packaging Your Products to Boomers

Is Your Packaging Female-Friendly?

If You Package It Will She Buy?

If You Package It Will They Buy?

Are You Talking To Me?

Are You Talking To ME?

What attendees had to say about the Packaging Diva's presentation

"Thanks a lot for sending me such a good presentation. I really liked it and thought it is very interesting and useful to me."

Valeria Garino

Packaging engineer R&D Int´l Division

The Clorox International Company

"The packaging diva knows what the over 50 generation wants in product packaging. Her insightful presentation engaged the audience and made our conference attendees re-evaluate their current practices. She offered great facts and packaging examples that demonstrated the purchasing power of a misunderstood and underserved market. I would definitely recommend her presentation to others and invite her back for future events.”

Lesley Kyle

Senior Event Manager

Society of Plastics Engineers

Smart Consumer Vs Dumb Packaging by JoAnn Hines Packaging Diva

What attendees had to say about the Packaging Diva's presentation:

Thank you for a great session on Monday 17th July - Cosmoprof

Kay Jimenez, Product Manager - Manicare

McPherson's Consumer Products Pty Ltd

Smart, savvy, sophisticated, educated, intelligent and informed. This is your consumer that will be buying your product. (we hope).

Dumb, stupid, difficult, idiotic, overpackaged or just plain dopey…

This is the package that is supposed to persuade them to buy. Big gap between the two.

So how can your package “Connect” with a smart consumer? Let’s find out.

What is a package any way? It could be a box or a container or anything similar. We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a package supposed to do?

Consumers barely take the time to look at all the new product offerings. Most of the time they shop on autopilot and buy the same brands they always do, so the role of the package has changed dramatically in the last decade. The package has now become the “first moment of truth” at retail.

And now, especially the package is going to decide whether someone will buy your product, or not. So you better pay attention to not only what goes inside but what's on the outside of the box.

Just because you have a great product doesn't mean it’s going to sell. Or even if you have it in the right retail environment that it's going to fly off the shelf. Packaging a product the right way entails much more than just creating a box or package to put your product in. Sure, you are going to get it there in one piece, we hope. But gone are the days of the box acting as only a protective shipping container. The box today IS the "retail" salesperson. The box or package is expected to provide the necessary information to help make an informed shopper’s decision since there is not a salesperson is available to answer a question. So the package must be the silent salesperson to tell all there is needed to know. What should the package be saying?

“What is this product going to do for me?”

More importantly, how you convey the information about what is inside and how it’s going to help the consumer solve a problem. That's an important factor to remember. When someone looks at your product in their minds they are saying, “What is this product going to do for me?” You know WIIFM, what’s in it for ME the consumer?

So think about your package from a consumer's perspective and not a package designers or package engineers. Consumers are smart, educated and savvy about their product purchasing. Don't get caught up in the notion about what has to be “ON” the box rather

what needs to be ON the package to pique or satisfy the consumer's interest. Remember you have to get them to pick up the product first!

Hope you enjoyed this teaser. It's only a small portion of my presentation at Cosmoprof NA. "Smart Consumer Vs Dumb Packaging."

Can't attend this innovative session in Las Vegas? I don't want to spoil all your fun in advance. Order the special report "Smart Consumer Vs Dumb Packaging?" or Does Your Packaging Speak Human?

Does Your Packaging Speak Human?

Information overload. We all suffer from it. With a plethora of external influences pulling at retail, what is going to persuade the consumer to zero in and choose your product? More importantly, are you speaking the right language to sway someone to read the product information on the package and make the purchase?

It takes about 2.6 seconds to make a purchase decision. Why will someone pick up your product instead of your competitor's? What compels them to buy your product? What will make your product "connect" over another?

What is the "human speak" of the product package? How can you use it to effectively influence the consumer? Does "warm and fuzzy" translate into more sales? Hear how you can "connect" to consumers through product packaging. Find out what turns off the

customer. By the end my session you will have gained the knowledge necessary to hear your package and see your product through the eyes of the consumer.

Can't attend this innovative session in Las Vegas? I don't want to spoil all your fun in advance. Email me back to order the special report "Does Your Packaging Speak Human?"

If you work in any of the following departments you NEED this report. I spend my day tracking the latest packaging trends and technologies and turn them into insights you can use. If you want to package your products so that people will buy them, stay on top of the latest innovations with this new report.

It is GREAT info! Thanks so much. Please keep it coming.
We are always looking for articles on cutting edge, innovative packaging.

Melissa Blakely

3M: Package Engineering

Client Operations Manager

 

 

I just received JoAnn Hines' packaging tip of the week. WOW! I got more info out of that than I have all year from other well known packaging magazines. Thanks!

D. Robbin ONeill, SunChasers Santa Barbara, Ca

Get the "Best of The Diva" for your very own

Hear what JoAnn R. Hines, Packaging Diva, had to say on NBC and in the leading packaging trade pubs, Shelf Impact and Packaging Design Magazine. Find out why leading seminar producers Marcus Evans and IIR hire they her when it comes to providing answers to packaging questions.

You can get these packaging insightful articles for a fraction of attending a conference. The PDF containing all of these articles is only $10. The PDF will be delivered electronically to your designated email address. If you want a CD add $3.95 S&H.

"Best of The Diva - Part I” includes:

• 10 Packaging Tips That Will Make Consumers Buy Your Product

• 10 Tips on Packaging That Sells Product To Boomers

• 9 Packaging Problems That Lose Sales

• A Bad "Wrap" For Packaging

• A Brand Is A Package Too

• Don't Think Like A Package Designer. Think Like A Customer.

• Packaging Design For Overworked, Time-Crunched And Over-The-Edge Consumers

• Packaging Trends You Cannot Overlook

• The Death Of Product Packaging As We Know It

• Wooing Women With Packaging

"Best of The Diva II” includes:

• 13 Packaging Trends to make consumers buy in 2006

• Boomed Out with Boomers

• Fear Factor Packaging

• Is Your Package a Candidate for the Oyster Award?

• Launching a Brand at the Super Bowl

• Packaging by the Numbers

• Packaging Myths and Realities for Women over 50

• Packaging Your Product for Thunder Thighs

• The Death of Packaging as We Know It

• Packaging Made Frozen TV Dinners Possible

"Best of The Diva III” includes:

• A Valentine Heart Should Be More Than Just A Box of Chocolate

• Bombed Out With BOOMERS? Your Package May Be The Problem

• Has Your Packaging Gone To The Dogs?

• How To Make Your Product Packaging Newsworthy

• Is Your Package A Candidate For The Oyster Award?

• Package Design That Connects with Consumers

• Packaging Buy The Numbers: Demographic Challanges

• The Outside Of The Box Is As Important As What's Inside

• Tips For Packaging Products SHE Will Buy?

• Todays' Consumer Is A Moving Target

"Best of The Diva IV” includes:

• Desperate Housewives.... Whats for Dinner????

• Earth Day Battle: Packaging VS. The Environment

• Food Packaging Trend – 100 Calorie Snacks; Smart or Stupid?

• Earth Day Battle: Packaging VS. The Environment

• It's Easy Being Green - Packaging Your "Green" Brand

• Retail's First Moment Of Truth - The Package

• Should I Think Pink On My Product Packaging?

• What Can NASCAR Teach Us About Packaging?

• What's In Your Bottle?

• What Wal-Mart Wants Wal-Mart Gets

Packaging Your Products to Boomers

Find out what the representatives of the leading consumer goods companies learned about product packaging to attract baby boomers at the Packaging and Design Summit. Don't just take our word how good the info is! Listen to what the audience had to say about the research and presentation:

“Great takeaways. Well, worth the time. I can now look at my products in a different light.” -- Jarom Campbell, category manager, Melaleuca, Inc.

“The packaging diva has her finger on the pulse of the over 50 generation. Her insightful presentation made me rethink the ways and methods to connect with this audience. She offered great facts that demonstrate the purchasing power of an underserved audience. I would definitely recommend her presentation to others and invite her back for future events.” -- Sarah Ashmore, conference director, Chemical Week

This information is available now to you for a fraction of what attendees paid to attend the summit.

Boomers are the optimum target market. With 76 million U.S. baby boomers born between 1946 and 1964, the potential for profit and growth from this market segment is enormous. Need proof?

• Americans age 50-plus control $7 trillion, or 70% of all US wealth.

• The 50-plus group brings in $2 trillion in annual income and accounts for 50% of all discretionary spending.

• One baby boomer turns 50 every 8 seconds of every day.

• AARP estimates 54 million baby boomers will be between the ages of 50 and 64 by 2010.

• 90 million Americans will be age 50 or older in 2010.

Sounds like a powerful bunch doesn't it? Is your packaging is connecting or attracting with this audience? You need Packaging Your Products to Boomers to find out.

• What packaging sells a boomer on a product.

• Packaging attributes boomers like or dislike and why.

• How your product packaging can connect with this growing lucrative market.

• What "hot buttons" must be on or in your packaging to compel this market to make the purchase.

• How to connect your product packaging with this growing, lucrative market.

This groundbreaking research and report is available now for only $25.00

As a bonus, if you order online we will send you 10 Packaging Tips That Will Make Consumers Buy Your Product. The report will be sent to you electronically.

Is Your Packaging Female Friendly?

JoAnn Hines provides the answers pivotal to your business’ success in an eye opening report, "Is your packaging female friendly?” Her analysis clearly illustrates that not all companies understand the female mindset. Her intensive survey and its results demonstrate this fact along with other interesting twists of perception.

Ms. Hines’ highlights the fact that designers of packaging products have different judgments about the package than consumers.

• Respondents to her survey agreed that convenience, ease of storage, and female friendly elements such as size of package and handles were important package features.

• Surprising results revealed that consumers are divided on the issue of concern for environmentally friendly materials.

• Interestingly, cause marketing was not perceived as a strong reason to buy a particular product.

• The most intriguing survey result was that X% of women would not be induced into purchase a product because of celebrity endorsement. The report will provide you with the actual figure.

Hello, designers? Does any of this sound like information you need? Order the complete presentation for $25.00. It will be delivered electronically.

If You Package It Will She Buy?

Did you miss WMPKG founder JR Hines' presentation at “Capture the Purchasing Power of Women: Marketing to Women”? It's not too late to order the Special Report "If You Package It Will She Buy?".

According to Advertising Age, Women are responsible for 85% of American’s annual $7 trillion in total personal expenditures. Understand and connect with women to capture untapped markets, build loyalty and drive profitability.

If You Package It Will They Buy?

What is a package any way? It could be a box or a container or anything similar. We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a package supposed to do? That job has changed dramatically in the last decade.

The package has become the “first moment of truth” at retail.

And now, especially it’s going to decide whether someone will by your product, or not. So you better pay attention to not only what goes inside but what's on the outside of the box.

Just because you have a great product doesn't mean it’s going to sell. Or even if you have it in the right retail environment that it's going to fly off the shelf. Packaging a product the right way entails much more than just creating a box or package to put your product in.

Find out how to package products consumers will buy in this special report "If You Package It Will They Buy?"