Does Your Packaging Speak Human ?
Information overload. We see over 3,000 advertising messages
a day. It takes about 2.6 seconds to make a purchasing decision
at retail. So why would anyone buy your product over the
competition? You will find out here and learn the insiders’ secrets
of "human speak" and how to connect your product to your
consumer. 
In this special report you will find out how to:
- Effectively influence the consumer.
- Recognize how “warm and fuzzy” translates
into more sales.
- Identify how you can “connect” to
consumers.
- Understand what turns off customers.
- Recognize the knowledge necessary to hear your package
and see your product through the eyes of the consumer.
If you work in any of the following departments
you NEED this report. I spend my day tracking the latest
packaging trends and technologies and turn them into
insights you can use. If you want to package your products
so that people will buy them, stay on top of the latest
innovations with this new report.
- Market Research
- Consumer Insights
- Category Management
- Consumer Planning
- Package Design/Development
- Packaging Graphics
- Packaging Engineers
- Brand/Product Management
|
- Marketing
- Creative Services
- Industrial/Structural Packaging Engineers
- Creative/Art Direction
- Global Branding/Design
- Retailers
- Packaging Suppliers
- New Business Development
|
The report is proudly sponsored by
Planet Canit
Planet Canit specializes in
distinctive, upscale, customized tin packaging that supports
our clients' branding initiatives, their marketing strategies,
and their bottom-line sales growth targets. Customers
who package their tea in Planet Canit canisters appreciate
an unmatched level of care and attention to detail throughout
the design and development stages, but more importantly find
that brand recognition and retail sales grow exponentially
with the incorporation of reusable, sustainable containers
for their loose leaf, bag, and sachet products. From
our products and services to our people and perspective,
Planet Canit succeeds by acting and doing things that are
Beyond the Box ™.
Lisa Baer, President
Baer Design Group
Brand Identity, Naming and Package Design
Simply put: We do brand and corporate ID. Our team of veteran
designers, seasoned brand-architects, copywriters and photographers
has been creating memorable brands for over ten years.
We’ve done award-winning work on everything from
technology to tea.
We offer full-service branding: brand identity,
corporate identity, brand architecture, tagline development,
naming and package design. We find identity solutions to
branding problems.
1234 Sherman Ave #107
Evanston, IL 60202
847-866-7300
847-866-7303
lisa@baerdesign.com
www.baerdesign.com
Special Packaging Sustainability
Report By The Packaging Diva
Sustainable Packaging From 'Green To Great'
Confused by all the packaging products touting green and
environmentally friendly packaging? Do you think you are
doing the right thing by choosing sustainable packaging
materials or companies that use them? Does "green" really
influence your purchasing choice of products or is it just
another buzz word?
In this report I explore what really works in the world
of sustainable packaging innovation. Find out how you can
take innovative best sustainable practices and incorporate
them into your brand.
To Order Sustainable Packaging From 'Green To Great'
A unique perspective on what it takes to maximize the appeal
of green packaging.
Click here
BONUS:With your order you will be added to the Packaging
Diva’s client alert email with the latest insight on
product packaging.
Got Soap? How To Package It Simply, Effectively
And Within Budget
Whether you plan to sell on the Internet or in a retail
outlet, do you know the one thing that you need to know to
ensure your products success? You guessed it, THE PACKAGE.
I know how hard it is to have a great idea or product, and
then to have to dig through mounds of information to learn
how to package it. The information you need to know to get
it right is overwhelming.
Packaging is complicated, one mistake and you could be
back to square one. When that happens, unfortunately you
may have lost a lot of money in the process. So, it pays
to do it right the first time and understand the problems
before they become insurmountable. That's why I have created
my special report presented at the Soapmaker's Convention
April 29 in Burlington VT, “Got Soap? How
To Package Your Products Simply, Effectively And Within Budget.”
So don't wait till its too late. Packaging is a complex
equation. It IS the sales person. It IS your brand. It IS
your company and if you haven't given it the consideration
it deserves it will fail or most certainly not live up to
its expectations.
Order this insightful report now at Packaging University
Packaging Your Invention To Sell by JoAnn Hines  Packaging
Diva
Even if you have a great invention without a package
it will never sell. Lets face it consumers are a fickle
bunch. It doesn't take much to turn them off. If fact,
you only have 2.6 second to turn them on to your invention
through your packaging. Yes, your package is your number
one salesperson and once you have lost the opportunity
you may never get it back.
People always contact me whenever they are in trouble.
Most of the time it is after the fact and they want the
quick fix to their packaging woes. Well, it doesn't work
that way. Packaging is a complicated intricate process.
Understanding it requires time and consideration. It’s
not just about getting the product there. It’s also about
getting the product to SELL.
That's where the unique role of packaging comes into play.
Packaging is a complex equation. It IS the sales person.
It IS your brand. It IS your company and if you haven't
given it the consideration it deserves it will fail or
most certainly not live up to its expectations. It’s a
tangle of information out there and what you don't know
CAN get you into trouble. Learn why you should always make
packaging your first thought not your last.
Order Now by clicking
here.
About The Packaging Diva:
JoAnn Hines, the Packaging Diva, has more than 30 years
of expertise in the packaging industry. She has been
interviewed on TV and radio, traveled to China as a packaging
summit guide, worked with the Small Business Administration
(SBA), and spoken at the White House (twice). Why do
clients seek her out? They flock to her because she knows
how to package products so that people will buy them.
When Faith Popcorn made her business trend predictions
for 2006, she called JoAnn to find out what was going
on in the world of packaging. Businesses large and small
call upon the Diva to solve their packaging problems
and to ensure that their packages work to sell the product.
JoAnn’s advice and articles appear in virtually every
packaging industry publication, numerous business and international
publications, and on many website portals. She is an accomplished
author, speaker, publisher, marketer, and e-commerce expert.
She has received numerous leadership awards and among other
honors was named
"One of the 50 most influential packaging leaders
in the 20th century." She is the founder of Women
in Packaging, Packaging Horizons Magazine, Packaging Career
Hotline, Packaging Coach, Packaging Diva and Packaging
University.
Member:
Georgia Inventors Association
United Inventors Association
Institute Of Packaging Professionals
Consultants Council
Diva on Board
"I need more publicity for my packaging products
and services."
I hear this from everyone - individuals and inventors,
small businesses, nonprofit foundations - even large businesses.
Whether you're working your own guerilla publicity campaign
or paying out hefty sums of your PR budget, you're not
getting as much media attention as you'd like. As a matter
of fact, even the PR agencies aren't getting as much media
attention as they'd like!
I think I've found a solution for many of you... Diva
on Board
Here's how it works:
This program, aptly titled Diva on Board, is designed
for business owners and executives who wish they had someone
to talk with and to advise them about maximizing the company's
exposure through appropriate media opportunities.
Now you can include the Packaging Diva as an adjunct for
your organization ... and for a very reasonable investment.
The Diva has 30+ years of branding experience and can become
your ongoing resource for information and advice on all
aspects of PR for your business.
It's a retainer program where I watch for opportunities
to promote your company and its services. I will help you
craft the correct spin to get the most mileage from every
opportunity. You can also use me to help you assess other
promotional opportunities such as whether to exhibit at
a trade show and which trade shows will give you the most
return on your investment. It's like having a customized
marketing director just for your business!
The difference between traditional PR that doesn't always
work and Diva on Board is me. The Packaging Diva is a
brand name that is recognized around the world. That's
because my success has been built on researching trends
and innovations that affect the packaging industry and
sharing that knowledge with my clients to help you recognize
how your business can be impacted.
I'm able to offer this unique opportunity to a few select
clients in 2007. Sign up today for 3 months of the Diva
On Board and see the effects that good media coverage will
bring for your business.
The fee is $1,000 per month and is payable at the beginning
of each month. Diva on Board will begin accepting memberships
from everyone on January 1, but we're letting the Diva's
readers sign up now because we want to be sure you get
a space. Enrollment is extremely limited, so sign up quickly
to guarantee your place.
Need more info or want to hear from satisfied clients? click here
If you are ready now to start transforming your brand sign
up here.
Are you on a deadline for a story or project related to
packaging?
If so, we can assist you in making contact with experts,
and key contacts in the industry. To help us expedite
your request, please e-mail
us right away and be sure to include your name, which
media you're with, what kind of information you're seeking
for your story, your deadline date when you would need
the information, along with your phone number and e-mail
address.
Need an industry expert for your story?
JoAnn Hines, Packaging Diva of Packaging University,
and Women in Packaging® founder is available for interviews.
Please contact
us to receive a bio and press kit and to schedule
an interview.
Want to do business with Wal-Mart. Better request the
Wal-Mart packaging file. What you don't know CAN hurt you.
Find out the inside scoop first. Click
here to request.
.
Want
to know more about the role of packaging?
Need
to learn how to package products people will buy?
Just
starting a business that needs to package products?
Need
brainstorming about what packaging works in the current
economy?
Contact
the #1 consumer product packaging expert by email at Packaging Diva
or by phone at 678-594-6872
Other
places where you can learn more about the Diva'
speeches and articles
Packaging
Experts, Packaging Consultants, Packaging Speakers
Packaging Diva's
Public Relations Department can connect you
with the country's top leaders, experts, consultants
and speakers, in packaging and related industries.
Our experts work in all facets of packaging and they
will speak with you about new innovations, trends,
legislation, technology, and other packaging news.
Contact us if you need experts to interview, article
ideas, news, hot topics, or quotes, opinions, and insights
from prestigious sources.
Contact jrhines at packaginguniversity.com
10 Ways Clients
Utilize the Packaging Diva Packaging Consulting Services
-
They
need the services of a packaging consultant or expert.
-
They
want to keep up with the latest packaging trends,
technologies and innovations.
-
They
have an upcoming conference where the need a packaging
speaker and packaging expert for the program.
-
They
are expanding into new consumer markets and require
packaging expertise to make their products sell.
-
They
want to target a specific demographic and need to
understand how packaging influences the way we shop
and buy.
-
They
have a new product to introduce and want to make
sure their packaging is on target.
-
They
are considering a merger or acquisition and need
to understand the intricacies of the packaging marketplace.
-
They
need to find a packaging vendor to package their
products.
-
They
need to stay competitive on what's happening in the
packaging industry
Finally,
-
They
know nothing about packaging but need to learn in
a hurry.
Why PackagingDiva.com?
Click here to
read an article recently published in the
premier edition of www.packaging-int.com
With
the introduction of PackagingDiva.com, the
Information Age is now available
on "your terms." We can help you stay
informed and continue learning 24/7. Using this
site you will be able to access up-to-date information
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