JoAnn Hines, The Packaging Diva

JoAnn Hines
The Packaging Diva


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Hot Packaging Trends

The Packaging Diva's predictions on "hot"packaging trends.

Baby Boomer Products

Women & Product Packaging

Environmental Sustainability And Packaging

Labeling And Ingredients Statements On Packaging (ongoing)

RFID And Packaging

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Packaging Diva
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Hi, I am JoAnn Hines the Packaging Diva.


You might wonder why I am considered a DIVA but I can assure you that its really true.  For a start I have been invited to speak on packaging issues around the world (including the White House twice) and showcased on NBC to discuss Packaging "Wrap Rage" and my columns about packaging are syndicated around the globe.

JoAnn Hines in Seattle with Tom, Pam, Jay and Brian at eTAGZ

As you can see here I'm very busy solving client problems 

But enough about me. I'm sure you are here because you have packaging problems to solve or you simply are overwhelmed by the world of packaging and don't know where to begin.

I can help you fix your packaging WOES.

Each week I solve dozens of packaging problems whether it's how to get started packaging your product or to understand the latest packaging technology and packaging innovations this is the place to be.

Most importantly I can help you integrate your product packaging into your brand, teach you how to make your product packaging to sell or simply get you on the right track with the right packaging message for your target audience.

Sounds simple right?

But what about some of the packaging pitfalls: environmental issues, legislation, counterfeiting and product packaging security?  As one of my readers or clients I will keep you advised. Each week I write on a timely packaging topic relevant to you and your business; send special alerts about hot button issues and provide insights on what's new and exciting in the world of consumer product packaging and branding.

Best of all I do this for free because I love packaging, I want your product to succeed and it's critical to get your product packaging right the first time because you may not get a second chance.

Subscribe to my  complimentary newsletter Packaging News You Can Use for the inside scoop on product packaging that sells.

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There are many packaging problems common to most of you. Chances are I have written about them too.

I may have already solved your packaging issue.

No packaging problem is too big or to small. I have packaging solutions tailored to fit every ones needs.  If you are just getting started and know nothing about packaging  I have written a beginner workbook that's perfect for you. It's a CD designed to get you started and explain the packaging basics. Read more about how to do it yourself packaging here.

But even if you need customized packaging solutions I have numerous consulting options available from to its yourself to hiring me for individual consultations. My assistant Jan will be happy to explain them.

Just click here to get started.

But whatever option you choose don't wait until is too late. Start packaging your product the right way now and save lots of money in the process..

The Packaging Diva invites you to join her at the premier packaging event of the year:

Tuesday, April 10th, 2012


NextPack Summit Information

The Southeast Chapter of the Institute of Packaging Professionals (IoPP) is sponsoring a high-level conference focusing on the future of packaging. This year’s event will be at the world headquarters of The Coca-Cola Company on Tuesday, April 10th. This premiere summit should not be missed as it contains a wealth of information from key industry leaders. Many areas critical to the success of a new package will be discussed.

I'll be there too showcasing the next generation of buyer and seller packaging solutions. You won't want to miss this!

Sometimes the hardest part of launching a product is in finding the right packaging…

Its the number one question I am asked. But now there is a solution with

  • Intelligent matching of Buyers with qualified and rated Suppliers
  • Secure online quotes for all packaging needs.
  • Transform packaging products into tangible profits

Need to know who’s got the latest concepts in packaging innovation? I know, that’s what I do-track packaging trends and innovation and how it is going to impact your business. I'll share how I branded myself too.   Get connected with me the #1 connected person in social media packaging:

JoAnn Hines Packaging Diva for: Answers, Advice, Results!  

Partner and packaging source expert for
Visit my web site @
Follow me on Twitter @
Like 16,000+ people do interested in packaging
Or join my community @


Is it Green or Garbage?

The Packaging Diva shares 6 steps toward greener packaging.

Packaging is designed to convey and protect but what other functions must it serve too?Green product packaging and sustainability is the hottest issue facing manufacturers today. 

There is considerable confusion about what really is considered sustainable and why? Will "going green" change your brand perception from customers or more importantly will consumers really care?

JoAnn will show you how to separate fact from fiction as you learn these 6 steps towards "greener" packaging while keeping it out of the garbage too.

This easy to read tutorial is filled with examples and insights about what works and in some cases what doesn't. So before you launch your new packaging be sure and read this ebook to ensure you are not making a packaging mistake.

Invest in the sustainable packaging answers you need for only $14.95  and order this ebook now

Special Bonus: Understanding sustainable packaging terminology and definitions, sustainable packaging icons and sustainable packaging resources


The number one question I am asked is "How to find a packaging supplier for small quantities?"

So I have created just the resource for you "The Small Quantity Packaging Directory". Its free to you but you have to fill out this form to get a copy.



Company Name:
Street Address:
EMail Address:
Website Address:

Free listing for my most requested product
If your company provides any type packaging in less than 5,000 quantity fill out this form. 

Company Name:
Street Address:
EMail Address:
Website Address:

Brief description of your products:

Listen to the Packaging Diva

speaking about the following packaging topics for your business: branding, copycat pkg, private labeling, COOL (Country Of Origin Labelling), contract packaging, small quantity packaging, and packaging local.


About The Packaging Diva:

JoAnn Hines, the Packaging Diva, has more than 30 years of expertise in the packaging industry. She has been interviewed on TV and radio, traveled to China as a packaging summit guide, worked with the Small Business Administration (SBA), and spoken at the White House (twice). Why do clients seek her out? They flock to her because she knows how to package products so that people will buy them. When Faith Popcorn made her business trend predictions for 2006, she called JoAnn to find out what was going on in the world of packaging. Businesses large and small call upon the Diva to solve their packaging problems and to ensure that their packages work to sell the product.

JoAnn’s advice and articles appear in virtually every packaging industry publication, numerous business and international publications, and on many website portals. She is an accomplished author, speaker, publisher, marketer, and e-commerce expert. She has received numerous leadership awards and among other honors was named "One of the 50 most influential packaging leaders in the 20th century." She is the founder of Women in Packaging, Packaging Horizons Magazine, Packaging Career Hotline, Packaging Coach, Packaging Diva and Packaging University.


Georgia Inventors Association

United Inventors Association

Institute Of Packaging Professionals Consultants Council

Diva on Board

"I need more publicity for my packaging products and services."

I hear this from everyone - individuals and inventors, small businesses, nonprofit foundations - even large businesses. Whether you're working your own guerilla publicity campaign or paying out hefty sums of your PR budget, you're not getting as much media attention as you'd like. As a matter of fact, even the PR agencies aren't getting as much media attention as they'd like!

I think I've found a solution for many of you... Diva on Board

Here's how it works:

This program, aptly titled Diva on Board, is designed for business owners and executives who wish they had someone to talk with and to advise them about maximizing the company's exposure through appropriate media opportunities.

Now you can include the Packaging Diva as an adjunct for your organization ... and for a very reasonable investment. The Diva has 30+ years of branding experience and can become your ongoing resource for information and advice on all aspects of PR for your business.

It's a retainer program where I watch for opportunities to promote your company and its services. I will help you craft the correct spin to get the most mileage from every opportunity. You can also use me to help you assess other promotional opportunities such as whether to exhibit at a trade show and which trade shows will give you the most return on your investment. It's like having a customized marketing director just for your business!

The difference between traditional PR that doesn't always work and Diva on Board is me. The Packaging Diva is a brand name that is recognized around the world. That's because my success has been built on researching trends and innovations that affect the packaging industry and sharing that knowledge with my clients to help you recognize how your business can be impacted.

I'm able to offer this unique opportunity to a few select clients in 2007. Sign up today for 3 months of the Diva On Board and see the effects that good media coverage will bring for your business.

The fee is $1,000 per month and is payable at the beginning of each month. Diva on Board will begin accepting memberships from everyone on January 1, but we're letting the Diva's readers sign up now because we want to be sure you get a space. Enrollment is extremely limited, so sign up quickly to guarantee your place.

Need more info or want to hear from satisfied clients? click here

If you are ready now to start transforming your brand sign up here.

Are you on a deadline for a story or project related to packaging?

If so, we can assist you in making contact with experts, and key contacts in the industry. To help us expedite your request, please e-mail us right away and be sure to include your name, which media you're with, what kind of information you're seeking for your story, your deadline date when you would need the information, along with your phone number and e-mail address.

Need an industry expert for your story?

JoAnn Hines, Packaging Diva of Packaging University, and Women in Packaging® founder is available for interviews. Please contact us to receive a bio and press kit and to schedule an interview.

Want to do business with Wal-Mart. Better request the Wal-Mart packaging file. What you don't know CAN hurt you. Find out the inside scoop first. Click here to request.


Want to know more about the role of packaging?

Need to learn how to package products people will buy?

Just starting a business that needs to package products?

Need brainstorming about what packaging works in the current economy?

Contact the #1 consumer product packaging expert by email at Packaging Diva or by phone at 678-594-6872


Other places where you can learn more about the Diva' speeches and articles



Packaging Experts, Packaging Consultants, Packaging Speakers

Packaging Diva's Public Relations Department can connect you with the country's top leaders, experts, consultants and speakers, in packaging and related industries. Our experts work in all facets of packaging and they will speak with you about new innovations, trends, legislation, technology, and other packaging news. Contact us if you need experts to interview, article ideas, news, hot topics, or quotes, opinions, and insights from prestigious sources.

Contact jrhines at  


10 Ways Clients Utilize the Packaging Diva Packaging Consulting Services

  1. They need the services of a packaging consultant or expert.

  2. They want to keep up with the latest packaging trends, technologies and innovations.

  3. They have an upcoming conference where the need a packaging speaker and packaging expert for the program.

  4. They are expanding into new consumer markets and require packaging expertise to make their products sell.

  5. They want to target a specific demographic and need to understand how packaging influences the way we shop and buy.

  6. They have a new product to introduce and want to make sure their packaging is on target.

  7. They are considering a merger or acquisition and need to understand the intricacies of the packaging marketplace.

  8. They need to find a packaging vendor to package their products.

  9. They need to stay competitive on what's happening in the packaging industry


  1. They know nothing about packaging but need to learn in a hurry.

4290 Bells Ferry Road, Suite 106-17

Kennesaw, GA 30144-1300


Phone: (678) 594-6872

jrhines at

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